Free Asset Audit

Brand Asset Identifier

Tell us about your business — the names, logos, taglines, packaging, signature elements. We'll surface every asset eligible for trademark protection, rate each one's protectability in plain language, and tell you which ones are most worth protecting first.

~5 minutes Asset scan Free report

What this tool actually gives you.

Built for founders who know they have brand equity but can't quite name what's protectable. Especially valuable if you've been in business 1–3 years and have built names, looks, and signature elements you want to lock down before scaling further.

Common questions about Brand Asset Identifier.

How long does the Identifier take to complete?

About five minutes. Three short steps — basics, products and identity, brand in the wild — then a personalized report.

Do I need to know what's actually protectable before I start?

No. The whole point of the tool is to figure that out for you. You answer plain-language questions about your business; we map them to trademark categories.

Will the report show me what to file first?

Yes. Assets are sorted by protectability, with the strongest filing candidates at the top.

Does this replace a clearance search?

No. The Identifier surfaces what you have. A clearance search confirms whether what you have is available to register at the USPTO. They're separate steps; both matter.

What if I'm pre-launch?

Still valuable. Identifying protectable assets before you commit gives you the chance to strengthen weak ones before you've sunk money into branding.

Brand Asset Identifier

Tell us about your business — the names, logos, taglines, packaging, signature elements. We'll surface every asset eligible for trademark protection, rate each one's protectability in plain language, and tell you which ones are most worth protecting first.

Identify My Brand Assets