Free Naming Tool

Brand Name Generator

Tell us your industry, your vibe, and what you sell. We'll generate ten name ideas, ranked across the USPTO's distinctiveness spectrum, so you're building on something you can actually own — not something a competitor can rip off six months in.

2 minutes 10 name ideas Ranked by trademark strength

What this tool actually gives you.

Built for the founder who's still picking a name, the rebranding owner who wants to do it right this time, and the operator who got burned by picking a descriptive name that turned out to be unprotectable.

Common questions about Brand Name Generator.

Are these names actually unique?

They're algorithmically generated, not pulled from a database of existing trademarks. Before you commit to one, you'll still need a USPTO clearance search — but they give you a strong starting set.

What's the difference between Coined and Arbitrary?

Coined names are invented words with no prior meaning (Kodak, Xerox). Arbitrary names are real words used in unrelated contexts (Apple for tech, Amazon for retail). Both are highly protectable; Coined is the strongest possible category.

Why does USPTO trademark strength matter?

Stronger marks are easier to register, easier to defend, and easier to enforce against copycats. A descriptive name might be evocative — but if you can't legally stop someone from using it, it's not really yours.

Can I just trademark the name I want today?

Maybe. Use these names as inspiration; do a USPTO clearance search before committing. The Trademark Readiness Scorecard can help you figure out whether your current name is registerable.

Do you save my name ideas?

Your results are emailed to you; we don't store them on our end. If you lose the email, you can regenerate.

Brand Name Generator

Tell us your industry, your vibe, and what you sell. We'll generate ten name ideas, ranked across the USPTO's distinctiveness spectrum, so you're building on something you can actually own — not something a competitor can rip off six months in.

Generate My Brand Names