The naming errors that create expensive legal problems later, and how to avoid them before you launch.
The most expensive naming mistakes happen before launch: picking a name too similar to an existing trademark, using it publicly before a clearance check, or building equity in a name you will later have to abandon. Most of these are avoidable with a short, disciplined pre-launch checklist.
A protectable business name is distinctive, not descriptive or generic. Personal names, location names, and common words face uphill battles. Trademark-first naming means filtering candidates for protectability before falling in love with one.
A domain name and a trademark are two different things. Owning a domain does not give you trademark rights, and a registered trademark does not automatically get you the matching domain. Smart brands coordinate both and know what to do if a squatter holds the matching name.
Understand your brand, see what's worth protecting, and walk into any attorney conversation prepared. Enter your name and email once to unlock all three.