The relationship between your domain name and your trademark, and what to do when they diverge.
A domain name and a trademark are two different things. Owning a domain does not give you trademark rights, and a registered trademark does not automatically get you the matching domain. Smart brands coordinate both and know what to do if a squatter holds the matching name.
The most expensive naming mistakes happen before launch: picking a name too similar to an existing trademark, using it publicly before a clearance check, or building equity in a name you will later have to abandon. Most of these are avoidable with a short, disciplined pre-launch checklist.
A knockout search is a fast, early-stage check of the USPTO database for obvious conflicts with your proposed trademark. It is not a full clearance, but it catches the loudest problems before you invest further. A free USPTO search is the starting point, not the finish line.
Understand your brand, see what's worth protecting, and walk into any attorney conversation prepared. Enter your name and email once to unlock all three.